
PRM-021: Commercial Recording in University Facilities or on University Property

Academic Division and the College at Wise.
The University has established requirements for recording in University facilities or on University property (owned or leased) in order to: (1) focus on its mission; (2) provide a safe environment; (3) preserve the aesthetics of the Grounds; and (4) maintain the privacy of its faculty, staff, and students.1
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1This policy does not apply to the Medical Center. See “NOTE” under Policy Statement and Medical Center/Heath System policies in Related Information.
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- Affiliated Persons:(1) Students who are registered or enrolled for credit-bearing coursework and who are seeking a degree and (2) University employees, consisting of all full-time and part-time faculty, University staff, Medical Center employees, classified staff, wage employees (including temps), professional research staff, and post-doctoral fellows.
- Commercial Recording:Recording by Unaffiliated Persons, for use as, or as part of, any work intended to be disseminated to an external audience for the purpose of recognition or pecuniary gain. Examples include motion pictures; documentaries; commercial video productions such as television shows and, where permitted, commercial advertising; audio recordings and podcasts; and commercial, fine art, or stock and still photography. Commercial Recording excludes recording in connection with authorized weddings, memorial services, meetings, and special events at the University Chapel.
- Location Agreement:A contract between a producer and a property owner permitting use of the property in a specified work. Location agreements allow the producer to enter University property for the purpose of recording and address the producer’s right to use the recording, insurance and liability requirements, and restrictions on use of the University’s trademarks.
- Noncommercial Recording:Recording for non-commercial, scholarly or academic use, personal use, or use to promote a recognized University unit, group or organization (including a University-Associated Organization) or its activities and programs.
- Recording:Capturing audio or still or motion imagery with or without audio, whether for live transmission or for dissemination or use at a future time.
- Student Groups or Organizations (Student Groups/Organizations):Student groups or organizations that have an active Contracted Independent Organization Agreement, Fraternal Organization Agreement, or Special Status Organization Agreement with the University.
- Unaffiliated Persons:Any person or party who is not an affiliated person (e.g., businesses, non-profit organizations, independent contractors).
- University Facility:Any defined space of the University, including but not limited to a room, lab, series of labs, building, or controlled outdoor area (which includes the Academical Village).
- University Grounds:The areas where administrative functions, teaching, and research facilities, as well as athletic and recreational facilities of the University, that are used by members of the University community are located.
- University Housing:Residential living areas managed by the University’s Housing & Residence Life.
- University Property:Land or buildings that the University owns or leases and that is under the control of the Board of Visitors. University property also includes premises the University uses for activities of its offices, departments, personnel, or students.
- Vendor:Any entity that supplies goods or services.
Commercial recording in University facilities or on University property is restricted and requires advance approval from the Office of University Communications (University Communications). The University reserves the right to refuse or revoke permission to record in a University facility or on University property for any reason.
[NOTE: This policy does not apply to the Medical Center or Athletics. Recording which occurs at the Medical Center and in patient care areas adjacent to, or co-located with, academic/research areas must be conducted in accordance with Medical Center Policy Photographs and Recordings of Patients, Visitors and Covered Persons; see also Health System Policy Requests for Information, Statement of Record, Recording or Interviews by News Organizations and Production Companies ("the Media") or Industry Associations. For recording that involves Athletics, please contact Jason Baum ([email protected]).]
The following provisions apply.
- Prohibitions:
The following are prohibited:- Commercial recording on University property without prior written consent from University Communications in compliance with this Policy.
- Recording that implies endorsement by the University or anyone on its behalf of a business or organization (including nonprofits). Generally, the University does not approve requests to record commercials or advertisements on University property.
- Commercial recording in the following locations:
- Interiors of University housing; and
- Interiors of University classrooms while a class is in session.
- Recording that interferes with the University’s scholarly or academic activity or official business.
- During recording on University Property:
- Possessing a firearm or other weapon. [Refer to policy SEC-030: Regulation of Weapons, Fireworks, Explosives, and Other Prohibited Items.]
- Smoking or vaping inside University facilities or within 25 feet of the entries, outdoor air intakes, and operable windows of all University facilities. [Refer to policy SEC-028: No Smoking or Vaping.]
- Using open flames. [Refer to policy SEC-032: Open Burn and Open Flame Operations at the University of Virginia.]
- Using unmanned aerial vehicles/drones or similar aerial filming methods. [Refer to policy SEC-040: Use of Unmanned Aircraft Systems (“UAS” or “Drones”).]
- Altering or destroying University property, including:
- Affixing anything to buildings, walls, or other architectural features of the University Grounds.
- Cutting, tying back, or altering trees, shrubs, plantings, and other horticultural elements in any way.
- News Organizations:
Recording unscheduled or unplanned events outside University facilities as they happen (“active” or “breaking” news) by a news organization does not require prior approval from University Communications. Other recording for news features, profiles, or within University facilities by such news organizations is commercial recording. Members of the media are subject to the same policies and procedures as are members of the public with respect to access to and use of University facilities, the University Grounds, and University property. Noncommercial Recording and Recording by Student Groups/Organizations:
Advance approval from University Communications is not required for noncommercial recording and Student Groups/Organizations recording, provided the recording does not interfere with the University’s academic activities and official business and further provided that:- If, after noncommercial recording, the producer or a third party wishes to make commercial use of the recording, the producer or third party must first obtain prior written consent from University Communications.
- Noncommercial recording on University property for scholarly or academic purposes is limited to affiliated persons who are current University of Virginia faculty, staff, or students, as well as to University-sponsored programs and other programs that occur on University Grounds for which recording is part of the program.
[Note: This applies to vendors acting within the scope of their contractual relationship with the University.]
- Commercial Productions:
Prior to any commercial recording, the producer must submit the online Recording and Production Request form at least ten business days in advance of the desired recording date. The Form will be reviewed by the Office of University Communications and University Counsel and may be approved or denied at the University’s discretion.- Script Approval:
Commercial productions must provide a final script or storyboard for the scene or scenes in which the University will be featured at least ten business days before the desired production date. Any changes made to the script or storyboard following submission must be brought to the attention of the University in writing at least three days before the desired production date. The University reserves the right to deny or revoke recording requests in situations where it deems the project’s content to be in conflict with the mission of the University or any University policy. - Recording Location Approval:
In general, the University permits recording only in exterior public spaces of the University. Commercial production requests to record in interior University facilities will be reviewed on a case-by-case basis and may require the producer to secure appropriate permissions and reserve space in advance directly with a separate University school, department, or unit. - Location Agreement:
Approved productions will be required to complete the University’s Location Agreement and submit it to University Communications for execution by the University at least five business days prior to the scheduled date of recording. The terms of the Location Agreement are binding as to both the recording activities and the use of the resultant recording thereafter. - University Institutional Identification:
The University encourages the producer to use the University’s name for appropriate attribution in the recording credits, and permits the producer to depict or state the University’s name, signs, and trademarks as such are visible in and about the University property for inclusion in the recording. However, except for these limited rights granted, the producer will not have the right to use the University’s name, signs, and trademarks in any capacity without the prior written consent of the University. [Refer to policy GOV-004: Use and Licensing of the University's Trademarks.] - Insurance:
Proof of insurance is required prior to entering onto University property for recording. The insurance must provide general liability coverage of at least $1,000,000 per occurrence to include coverage for premises/operations, contractual, and personal injury, must name the University as an additional insured, and the proper name is the Commonwealth of Virginia and the Rector and Visitors of the Virginia and their officers, employees, and agents. Parking & Fees:
Parking for production vehicles is not guaranteed and requests for parking will be reviewed by University Communications on a case-by-case basis. Parking fees may apply under certain circumstances.The University reserves the right to charge a daily location fee to be determined by the University based upon the scale and impact of the production. All fees will be levied on a case-by-case basis and the proceeds donated to a University fund or University-Associated Organization relevant to the subject or location of the recording.
- Script Approval:
- Rights Clearance:
The University reserves the right to prohibit recording in locations containing works of art not owned by the University, particularly if the producer intends to make more than incidental use of such works. Where recording is permitted, it is the producer’s obligation to clear any and all third-party rights in such works. Compliance with Policy:
Failure to comply with the requirements of this policy may result in disciplinary action up to and including termination or expulsion in accordance with relevant University policies. Additionally:Affiliated Persons and contracted vendors failing to comply with this policy may have their permission to record revoked; jeopardize future recording privileges; be held liable for damage and/or clean-up costs if any are incurred; issued a No Trespass Order; and/or other appropriated civil or criminal action.
Student Groups or Organizations failing to comply with this policy may have their permission to record revoked; jeopardize future recording privileges; be held liable for damage and/or clean-up costs if any are incurred; jeopardize funding or other privileges afforded to them; and/or face charges before the University Judiciary Committee.
Unaffiliated Persons failing to comply with this policy may have the Location Agreement immediately terminated, permission to record revoked, and be required to vacate the property immediately; issued a No Trespass Order; and/or other appropriated civil or criminal action.
Direct questions about this policy to the Office of University Communications.
Complete the on-line Recording and Production Request form.
Replaced "filming" with "recording" 9/16/25.
University Filming Policy
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